In 2020, during the COVID-19 pandemic, a concept for an advertising campaign for the Filling Pieces Lux Radar was created at the request of the brand’s design director. Developed over a single weekend, the project explored a visual language that seamlessly blended luxury and street aesthetics.
The concept emphasized minimalism, textures, and dynamic composition, capturing the essence of Lux Radar as a modern and progressive footwear model. The work showcased Filling Pieces’ distinctive style and its ability to adapt to new challenges.
